Social media: how to start?
Summary translation of an article by Chris Brogan " .
That's what I'm going to do. I'm going to build three different behavioral strategies in social media and provide a starting point to understand what can be done using these strategies. Try to extrapolate them to your profession or your needs.
First. Listen.
Listens - a basic, very first step that is necessary to understand the social networks. This means: go and read blogs, presented in social networks. Visit twitter.com and, more importantly, search.twitter.com and see what people say. Read comments on blogs and see what records cause the most comments. Please search for blogs Google (or Yandex), see the most discussed topics.
And then start yourself.
The first platform: Blog
Primary elements of social media network is a blog. Blog - a site with lots of built-in features that make it useful in terms of search, and simple in terms of content creation.
Do not worry about the features, but some blogging platforms suitable for more complicated things than just publishing content, easy on the default blog - this will be enough.
Now let's consider three possible scenarios.
Personal Branding: I would have bought your own domain name and posted it on a low-cost quality hosting with good support.
PR companies: I would use off-brand domain with a strong way, like the Digital Nomads (Digital Nomads) to a Dell. The meaning of this: not necessarily make "a blog product" or "corporate voice" of the company, rather I would have made a blog that is useful for people. Exceptions: really large corporations with a lot of bloggers, like SUN, IBM, Cisco, etc.
Nonprofit Blog: a blog with stories from life or photographs of the cases in which I ask permission support. Stories and pictures - the strong factors that encourages interest in nonprofit events.
Second step: Outposts
In all cases, I would have built the outposts, from which I can achieve a lot in different places and communicate with people wherever they are. Depending on your needs, I would use different tools. At least, we should start with:
- linkedin (Moikrug)
- facebook (Vkontakte)
How does it work for our three examples:
Personal Branding: use twitter to build relationships and share experiences. Use facebook (Vkontakte), to learn about groups and events of interest. Keep your profile on Moikrug active and relevant, fill it to the maximum. Purpose: To keep your name out there, far ahead of when you might need something from someone.
Company: Use twitter, to show that you - the people. For example, Dell representatives draw up their accounts to twitter like this: RichardATDell. Use the accounts in Vkontakte or my circle as individual accounts, but to find comparable groups. You can participate in other people's groups. You can find friends with similar interests. Be men. This is the main rule.
Non-commercial: you can create an account at Twitter as your name and the name of reason - a non-profit event. Social networks - act as an individual, but to form groups around your needs and invite these groups of people who can become your peers.
Behavior in each social network will be different. One note: do not use the same tools to promote your status on all platforms. Obviously, this is an easier way, but it also means your disrespect for specific audiences at the outposts.
In all cases, do not use an avatar logo. Only the picture. Try to get a natural shot, without extremes (professional pictures or clipped group picture)
In all cases: a completed profile means that you not only a business person, but man. Feel free to share their professional ambitions and interests. Make sure that your status messages are not always said about your business, otherwise people will not stay with you.
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November 29, 2008 at 12:37
Excellent article. !
December 28, 2008 at 19:25
My advice: stay away from social services. networks, they usually are the base for espionage.