Social Media: Where to start?
Summary translation of an article by Chris Brogan " .
That's what I'm going to do. I'm going to build three different behavioral strategies in social media and provide a starting point to understand what can be done using these strategies. Try to extrapolate them to your profession or your needs.
Outset. Listen.
Vslushivanie - is the base, the first step, which is required in order to understand the essence of social networks. This means the following: go and read blogs that are present in social networks. Visit twitter.com and, more importantly, search.twitter.com and see what people say. Read comments on blogs and see what entries cause the most comments. Use Blog Search Google (or Yandex), look at the most discussed topics.
And then start themselves.
The first platform: Blog
Primary elements of social media network is a blog. Blog - this site with lots of built-in features that make it useful in terms of search, and simple in terms of content creation.
Do not worry about the features, but some blogging platforms suitable for more complicated things than just publishing content, easy-default blog - this will be enough.
Now let's consider three possible scenarios.
Personal branding: I would have bought your own domain name and posted it on low-cost quality hosting with good support.
PR companies: I would use off-brand domain with a strong way, like the Digital Nomads (Digital Nomads) to a Dell. The meaning of this: not necessarily make "a blog product" or "corporate voice" of the company, rather I would have made a blog that is useful for people. Exceptions: really large corporations with a lot of bloggers, like SUN, IBM, Cisco, etc.
Non-commercial blog: a blog with stories from life or photographs of the cases in which I ask permission support. Stories and pictures - the strong factors that encourages interest in nonprofit events.
Second step: Outpost
In all cases, I would have built the outposts, from which I can achieve many things in different places and communicate with people wherever they are. Depending on your needs, I would use different tools. At least, should start with:
- linkedin (Moikrug)
- facebook (Vkontakte)
How does it work for our three examples:
Personal branding: Use twitter to build relationships and share experiences. Use facebook (Vkontakte), to learn about groups and events of interest. Keep your profile on Moikrug active and relevant, fill it to the maximum. Purpose: to keep his name there, far ahead of when you might need something from someone.
Company: use twitter, to show that you - the people. For example, Dell representatives draw up their accounts at twitter like this: RichardATDell. Use the accounts in Vkontakte or my circle as individual accounts, but in order to find a similar group. You can participate in other people's groups. You can find friends with similar interests. Be men. This is the main rule.
Noncommercial: you can create an account at Twitter as your name and the name of reason - a non-profit event. In social networks - to act as individuals, but to form groups around your needs and invite these groups of people who will be your supporters.
Behavior in each social network will be different. One note: do not use the same tools promote your status on all platforms. Clearly, this is an easier way, but it also means your disrespect for specific audiences at the outposts.
In all cases, do not use an avatar company logo. Only the picture. Try to get a natural shot, without extremes (professional pictures or clipped group picture)
In all cases: a completed profile means that you not only a business person, but man. Do not hesitate to share their professional aspirations and interests. Make sure that your status messages do not always tell you about your business, otherwise people will not stay with you.
- Where to make double-sided board? - Immediate design and manufacture of a one-sided and multilayer printed circuit boards. Timing of 5 days.
- But not least it information to maintain the integrity of your electronic documents: look, where to buy Kaspersky Anti-Virus. Do not open emails with attachments. And do not visit suspicious sites.
November 29, 2008 at 12:37
Excellent article. !
December 28, 2008 at 19:25
My advice: stay away from soc. networks, they usually are the base for espionage.