Social media: how to start-2

(Continued from: Social Media: Where to start?)

Step Three: Audience

If you have a starting place to express himself (his blog), and a few outposts where you can communicate in a less structured way and in a real-time, the next thing I would do - it would find an audience.

For all three examples, we began to consider in the last article (personal branding, PR companies and non-commercial purpose), the main - is building a level of followers (followers) and the interaction between the platform of your blog and platforms outposts, so we'll cover it all as one group rather than as individual goals.

My best advice on creating a community and privlecheniyaauditorii - is to be useful. Write a blog post that others can use (like this one, for example). The more you can help others, the more they will return.

Avoid secondary posts in the style of "I, too," as the latest news in your vertical. Most likely, someone else does it better, and your "I, too," simply testifies to the fact that you do not create original content. Try to do something original, and not just excuse "I read this article on" if you're not going to detail is stopped on the ideas of articles and / or alter them for your specific audience.

If you are blogging for us, perhaps these blog topics roll you some ideas. If you are running a personal blog, these 100 order help you get started.

More important role in the growing community is a comment. Go out into other blogs and start participating. Use services like BackType.com (only English.) Or search for comments Yandex, to see what other people say and where they comment. What is your loudest voice in the common information space in which you do business better.

Important note: you can think of commenting in two places. First, when you comment on their colleagues, this will lead to better relations with your peers. But if you're going to build a business, begin to learn to comment on blogs clients, your client vertical.

Fourth step: experiment

If something does not work, try something else. If you are not using analytics and statistical packages to find out more about your website visitors, you lose them. If you do not learn to use social media as the glue of your business, but simply use them as just another isolated case, then you have no good reason to start (for business, at least).

Experiment. Try new things. I'm trying something new every day. This may be a blog entry. This may be a strategy on how I can get more people to do X instead of Y. This could be something as simple as turning to other people in new ways. But the experiment. If you just sit idly by repeating the same things that you did in the beginning, you will not advance.

While writing this post I imagined a different idea: you study when you are doing something, not when reading. So, after reading all this, do something.

*****

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Comments: 2

  1. Taras wrote:

    Excellent article:)

  2. Poiskovyi_robot wrote:

    Taras, of course, be excellent, as its beginning. In essence article you have something to say?

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