Social Media: Getting Started 2
(Continued from Home: Social Media: Where to start? )
Step Three: Audience
If you have a starting place to express himself (his blog), and a few outposts where you can communicate in a less structured manner and in a real-time, the next thing I would do - it would find an audience.
For all three examples that we have started to read in the last article (Personal Branding, PR companies and non-commercial purpose) primary - is to build the level of the followers (followers) and the interaction between the platform of your blog and the platforms of the outposts, so we'll cover it all as one group and not as separate goals.
My best advice to build community and privlecheniyaauditorii - is to be useful. Write a blog post that others can use (like this one, for example). The more you can help others, the more they will return.
Avoid secondary posts in the style of "I, too," as the latest news in your vertical. Most likely, someone else does it better, and your "I, too," simply testifies to the fact that you do not create original content. Try to do something original, and not just excuse "I read this article on" if you're not going to detail is stopped on the ideas of the article and / or convert them for your specific audience.
If you are blogging for us, perhaps these roll you some ideas. If you are running a personal blog, these help you get started.
More important role in the growing community is a comment. Come out to others blogs and start participating. Use services like BackType.com (only English). Or search by comments Yandex, to see what other people say and where they comment. What is your loudest voice in the common information space in which you do business, the better.
Important note: you can think of commenting in two places. First, when you comment on their colleagues, it will lead to better relations with your peers. But if you're going to build a business, begin to learn to comment on blogs clients, your client vertical.
Fourth step: an experiment
If something is not working, try something else. If you are not using analytics and statistical packages to learn more about your Web visitors, you lose them. If you do not learn how to use social media as the connecting elements of your business, but simply using them as just another isolated case, then you have no good reason to start (for the business, at least).
Experiment. Try new things. I'm trying something new every day. This may be a blog entry. This may be a strategy on how I can get more people to do X instead of Y. This could be something as simple as turning to other people in new ways. But the experiment. If you just sit idly by repeating the same things that you did in the beginning, you will not advance.
At the time of writing this post, I imagined a different idea: you learn when doing something, not when reading. So, after reading all this, do something.
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November 30, 2008 at 12:05
Excellent article:)
November 30, 2008 at 19:19
Taras, of course, be excellent, as its beginning. In essence article you have something to say?