Thank robots! Replacing men on the Internet.
Comparison of the quality audience sites.
The editorial board of PC Magazine had an interesting esperiment to separate the wheat from the chaff, that is, robots from men. Omit thinking about who is the grain and go straight to the point. Purpose of the experiment was to test the hypothesis about the possibility, in principle, to calculate the formal parameters, which can characterize the quality of social networks and media on the Internet.
The value of the site is largely determined by its type. Types of sites for men with all the diversity of choice of all four: "content sites", "site navigation", "social system" and Web-service (for robots more types of sites, but it's understandable:)
Content site: a site where you are. You are not a robot? Then you are dolzhnobyt interesting: this type of sites can be evaluated by the 3 rd criteria: completeness of the information "," covering the thematic field "and" editorial contribution. "
For the evaluation of these criteria to evaluate primarily the quality of sources of information (especially appreciate the completeness of the information). Clearly, their sources, we do not rent, but still: there is nothing unique, there are only a skilled rewrite. This is Solomon said:
"- Sometimes, they say:" See, this new "- but it was already in centuries, the former to us"
And since everything has already been mnogazhdy, then turn to the originals. They are mainly two: press releases and publishing colleagues. Accordingly, it is possible to trace the identity of the source and our web site - acceptor. Clearly, if you want this process be automated. It was collected database of all Internet-primary sources, representing the "Informational portrait of the day."
Editorial contributions "- is the degree of processing of the original content source. Revision proceeded from the assumption that pererabotany content carries more weight than just skopipaschenny as a result of processing based on new materials, the emergence of new comments of experts, the value of publishing rights for the reader (and a robot:) increases.
It is also determined and completeness of information, ie, the ratio of the number of keywords in the publications (more - better).
The index "covering the thematic field" is defined as the number of significant "order of the day" caught in the online edition. Everything is simple: from the above-mentioned databases with information portrait of the day singled out and counted the number of those, how many of them mentioned in the news flow site.
The social system built around their communities. This social networking, blogs and forums, photo sites, video sharing system, many recreational resources with content that creates the collective wisdom of participants. In particular, interest is the fact that "reason".
As a result of the experiment revised concluded that a significant number of hits on web pages do not generate real people, and specialized robots (or bots): agents of news gathering, various "spiders", etc.
Web-robots usually come from outside. They can add blog entries, bookmarks in the social system, a replica in a forum. Such a robot can be dotatochno intellectual - he was sometimes able to vote, open links, etc. There are systems that can mimic the "debate" in the comments or requests such as "hello to you, grab him five." Leave the bot simulator "Pepsi generation", is now almost trivial (with systems where registration is sought, for example, passport number, a trick to throw harder). Is no accident, some dating services, even in television commercials as one of the advantages presented with "only real users". To estimate the ratio of robots and people in the registered version of the relevant service account on some social services. The blogs editorial posted announcements of articles copyright pcmag.ru, tape played the role of a stable source of incoming records. In addition, we created several virtual users who post entries and links to the notoriously popular topics (the list of those formed on the basis of the rating service "Yandeks.Blogi"). The study was recorded statistics and the reaction "of society. In evaluating the results it became clear that there are specific scenarios of behavior that distinguish the human from the robot. Summarizing, we can say that man is diverse and inconsistent, the robot is consistent and methodical. Ignoring the topic, you can continue the thought: purposeful, strong-willed and the next life-plan man actually not so far from the robot, and ideally it is:)
From 15 to 30 per cent of blogs for six months will be forgotten by the creators - these are the conclusions of the experiment. But no worries: the percentage is more than vomestyat hordes of robots, which replaced the people: to Learn actively discussing the influx of bots script associated with the recent scandal with the removal of basic accounts, when a sufficiently large number of Members area had closed their journals (the system shows about 15%, but this taking into account the mass-created magazines bots, so in fact more)
In addition, the experiment allowed us to determine the level of user education, financial status and the audience, etc. In the first case was formed to assess the pool of keywords that define the cluster of interest the audience for which it is difficult to assume a high educational qualification. As the foundations were selected serials titles and youth comedies, popular among the mass audience (like "Happy Together", "Not Born Beautiful", etc. The data were extracted using the service "Yandeks.Blogi." Parameter to assess the material conditions of counting the number of references in diaries of purchases of expensive goods, tourist trips, on foreign trips, etc. In the column "The diversity of interests" are estimates, reflecting the breadth of interests of users of the system (determined on the basis of analysis of "tag clouds" or categories of the blog) is more interesting figure is that the editors conventionally called the "herd." This figure reflects the willingness of audiences to discuss her proposed topic, defined as the ratio of the average number of "tops" on the same topic (with the same tag, or in one category) and the average length of discussion. The idea was to identify natural way folding community interested one way or another theme.
Another typical archetype of the site design 2007 - Web-service. In this case, analyze the content component - usually meaningless. Sites were chosen more for the relevance of service and technical realization (in some cases on the basis of earlier estimates, in particular, this applies to file sharing, photo sites, etc.).
In conclusion, we emphasize again: the figures - it is not evaluation, and summary values, which reflect some trends that we identified in the course of the experiment on a limited array of data. They are regarded as useful benchmarks, artificial metrics that allow to identify the specificity of specific resources.
Blogs and Community
| System | "The reality of the audience" | Education and Intelligence | Dostatok | The diversity of interests |
| habrahabr.ru |   | | | |
| Privet.ru | | | | |
| "Блоги@Mail.ru" | | | | |
| "Learn" | | | | |
| "Rambler · Planet" | | | | |
Case Media
| Website | Information completeness | Covering the news of the field | "Drafting contribution" |
| lenta.ru | | |  |
| astera.ru | | | |
| utro.ru | | | |
| rbc.ru | | | |
| securitylab.ru | | | |
| klerk.ru | | | |
| regnum.ru | | | |
| 3dnews.ru | | | |
| membrana.ru | | | |
| sostav.ru | | | |
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