Glory robots! Replacing men on the Internet.
Comparing the quality of public sites.
The editorial board PC Magazine had an interesting esperiment to separate the grain from the darnel, the bish, robots from men. Put thoughts of who is a grain and immediately turn to the case. The goal was to test hypotheses about the possibility, in principle, to calculate the formal indicators for which you can characterize the quality of social networks and media on the Internet.
The value of the site is largely determined by its type. Types of sites for the person with all the diversity of choice of all four: «Content Site», «site navigation», «social system» and Web-service (for robots more types of sites, but it is understandable:)
Content Site: The site where you are. You are not a robot? Then you are dolzhnobyt interesting: this type of sites can be measured by the 3 rd criteria: «completeness of information», «cover thematic fields» and «editorial contribution».
For the evaluation of these criteria need to evaluate first and foremost as a source of information (especially appreciate the completeness of the information). Clearly, their sources, we do not lease, but all the same: there is nothing unique, there is only capable rerayt. On another he said:
«- Sometimes, they say: 'Look, here is the new" - but it was already over the centuries, the former to us »
But since everything has already been mnogazhdy, then turn to the primary. They are mainly two: press releases and publishing colleagues. Accordingly, it is possible to trace the identity of the source and our web site - acceptor. It is clear that if you want to automate this process. Thus, the database was collected from all the original Internet, which is "Information portrait of the day."
"Drafting the contribution" - is the degree of original content firsthand. Revision based on the assumption that the content pererabotany carries more weight than just skopipaschenny as a result of taking into account new materials, new comments by experts, the value of publishing rights to the reader (and the robot:) increases.
As defined and completeness of the information, that is, the ratio of the number of keywords in the publications (more - better).
Index «cover thematic field» is defined as the number of significant «order of the day», caught in an Internet edition. It's simple: from the above-mentioned databases with information portrait vychlenyaetsya number of topics of the day and counted how many of them are mentioned in the news site.
The social system built around their communities. These social networks, blogs and forums, фотосайты, video-sharing system, many recreational resources, content that is created «collective intelligence» participants. In particular interest is the fact that the study of «reason».
As a result of the experiment editorial concluded that a significant number of visits to pages on the Internet did not generate real people, and specialized robots (or bots): agents of news gathering, various «spiders» etc.
Web-robots typically come from outside. They can add to your blog entries, bookmarks in the social system back into a forum. Such a robot could be dotatochno intelligent - he is sometimes able to vote, open links, etc. There are systems that can simulate «discussion» in comments or application type «Hail, Lovi five». Write a bot, simuliruyuschego «Pepsi Generation», almost trivial (with the systems in which registration is sought, such as passport number, the focus throw harder). It is no coincidence that some dating services, even in telereklame as one of the advantages presented to «only real form». To assess the relationship of robots and humans in the wording of the service logs an account of some social services. In blogs editorial posted announcements of the site pcmag.ru, tape's role as a stable source of incoming records. In addition, we created several virtual users who place links on the record and obviously popular themes (the list of those formed on the basis of the rating service «Yandeks.Blogi»). The study recorded statistics, and the reaction of «society». In evaluating the results, it became apparent that there are typical scenarios of behavior that distinguish man from the robot. In summary, we can say that people are diverse and neposledovatelen, the robot is consistent and metodichen. Distracted from the topic, you can continue thinking: purposeful, strong-willed and the next planned human life is not so far from the robot, and ideally it is:)
From 15 to 30 percent of blogs in six months will be forgotten by the makers - these are the findings of the experiment. But never mind: this percentage is more than vomestyat horde of robots, who had come to replace the people: the LJ actively discussed influx bots, associated with the recent scandal with the abolition of basic accounts, where a large number of users closed their journals (the system shows about 15%, but this taking into account the public established journals bots, so actually more)
In addition, the experiment helped determine the level of user education, wealth audience, etc. In the first case was formed to assess the pool of keywords that define the cluster of the audience for which is difficult to assume a high educational qualification. As a basis were selected titles of serials and youth comedies, popular among the mass audience (like «happy together», «not born beautiful», etc. The data extracted with the help of «Yandeks.Blogi». To assess the substantive provisions counted the number of references to diaries of purchases of expensive goods, tourism, the foreign travel, etc. In the «The diversity of interests» estimates, reflecting the breadth of interests of users of the system (to be determined on the basis of the analysis «tag clouds» categories or blog); more interesting figure is that the wording conventionally called «running». That figure, reflecting the willingness of audiences to discuss the proposed topic is defined as the average number of «topikov» on the same topic (with the same tag, or in one category) and average length of the debate. The idea was to identify natural to emerging community, concerned one way or another subject.
Another typical archetype site sample in 2007 - Web-service. In this case, analyze the content component - usually meaningless. Sites were chosen more for the service and the relevance of technical realization (in some cases on the basis of previous estimates, in particular, this applies to file-sharing systems, фотосайтам, etc.).
In conclusion, once again emphasize: the figures - this is not the assessment and synthesis rates that reflect some trends that we identified in the course of the experiment on a limited array of data. They should be considered as benchmarks, artificial metrics to identify-specific resources.
Blogs and Community
| System | «The reality audience» | Education and intelligence | Dostatok | The diversity of interests |
| habrahabr.ru |   | | | |
| Privet.ru | | | | |
| «Blogi@Mail.ru» | | | | |
| «LJ» | | | | |
| «Rambler Planet» | | | | |
Case Media
| Website | Information completeness | Coverage of news fields | «Editorial contributions» |
| Lenta.ru | | |  |
| astera.ru | | | |
| utro.ru | | | |
| rbc.ru | | | |
| securitylab.ru | | | |
| klerk.ru | | | |
| regnum.ru | | | |
| 3dnews.ru | | | |
| membrana.ru | | | |
| sostav.ru | | | |
Meanwhile, the blog SEO & Money carries out the action "Advertising for the advertisement"
Vkalyvayut robots. Be aware!
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