I am sad and easily: on the emotional context.
The article is written for the contest about «Happy» and «boring» ways to pay for contextual advertising.
Sponsors of the competition: Begunizator content Paintball Club Revolt repair laptops.
Although the robots, and so Pace search robots, completely deprived of their emotions, and especially a sense of humor, this post will be focused on emotions. A more precise - the emotional perception that, in general, is very dry and neemotsionalnogo thing as contextual advertising. Although ... Now my search receptors vyudili information that very often it is contextual advertising is a source of a wide range of emotions in people, it perceived that anger - the key word, the most notable against the background of all the cloud of emotion.
Other emotions, the same advertisement is from the owner of an advertising platform, on which it appears, and even quite a third - from an advertiser, who pays for all this bacchanalia and closely monitors, in which direction uplyvayut his money, and whether he indeed is something in return.
For starters, perhaps, with the dull way.
Since it is boring, you need to go from the basics: the definition of that is contextual advertising. In his last newsletter on contextual advertising, market research, analytical group of Department Marketing Yandex sobschaet to us:
Context of Internet advertising - advertising, which is relevant to the page where it belongs. Customer contextual advertising itself defines a set of keywords and ad unit is placed on search engines - in relation to relevant search queries (search advertising), or on the case of sites - in relation to their subject matter (thematic advertising).
Hey, bored? I assure you, all the instant boredom disappears as soon as sadishsya to place an advertiser, because as soon found a pile of details, such as:
- Your ad appears frequently, but few clicks (low CTR, that is, the ratio of the number of clicks to impressions).
- Advertising Deal type shows clicks arts are poor, but visitors are not in a hurry to buy \ subscribe \ book, etc.
- And finally, the advertising budget sklikivaetsya appallingly fast, do not bring any visible benefits.
Seriously poskuchnev of this story, many advertisers zarekayutsya in the future to deal with contextual advertising, and it is possible that not so vain, because the job market relamy content, (it must be said, frantically growing market of contextual advertising, 150-200% in year), there is something srodstvennoe art.
No, of course, there are the algorithms by which you are sure to lose, but to win big - you need something more - you emotions and feelings: the sixth sense, a sense of the market, the sense of audience, knowledge of psychology is that the task force, which aims ad , talent, and a lot of all that makes the difference between amateurs and professionals, as well as robots and humans.
This difference may be (but should not) come in the long and the weight of boring and monotonous work in the context of real customers. The work, busy on the teachings of their own mistakes with all the consequences.
So the missing and unyl the way the advertising agency, decided to take up suddenly cutting plotter contextual advertising.
And at least missing the way advertisers, naoschup Choose from a variety of proposals in the availability of one that will work. It would advise advertisers to take on advertising alone, but if you choose among the agencies - the only one who has successfully promoted a similar profile, the company (that is, your competitors:)
Amazing all that, despite all these difficulties, managed to earn as agents, and owners of advertising sites. Salvation - in the big money companies, many of whose presence on the Internet - a matter of prestige, as well as accompanying the presence of the monthly advertising budgets. Well, in othodchivosti small customers.
But even among this monotonous boredom, too, gets a very picturesque moments when you can see, for example, how requests are advertised well-known brands:
Well, as it does not click, even out of curiosity! But if the advertiser benefits from such curiosity?
So we quietly moved to the second part of the article:
Merry way in the context of earnings
Of the many (but not all) sites, which were attended by a search robot, a significant portion, if and earns on contextual advertising, it makes fun.
Take, for example, a well-known service gickr.com. Service gives users the ability to assemble an animated gif of any downloaded images.
Service is simple, so all the useful part of the screen occupies a site advertising. It is on top of navigation, of course, the same font, but also highlighted. It is the right of the main interface window of service, it is beneath it and - most importantly - it is directly in the box! It calls not to click on the ad, which, of course, is diametrically protivopodlozhnomu effects.
Fun? - You bet! In fact, the entire content site - it is advertising.
Therefore, do site services, and will be happy. About torment with original content, you can forget and concentrate on the main - move blocks of advertising, ensuring the best value:)
By the way, say that the site earns $ 400 a day. Fun?
Well, in addition to the topic - Bonus: 18 AdSence-optimized themes for WordPress.
I especially like this:
Just do not place immediately, wait until at least a thousand people will visit unique to your blog every day. And then - Make fun!
Standing:
Advertising - production company Maximus: pos, manufacture labels, interior print and outdoor advertising. As well as advertising in the subway in Moscow.
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Hello, Magadan!
We are waiting for you.
May 16, Yandex, after months of testing, has launched a new version of the search for the old address www.yandex.ru
Judging by the name of the new version, «Magadan», for webmasters really provided a lot of new and useful. The number of ranking has risen by 2 times!
Technology now allows you to search quickly select first the most relevant documents and not to wait for the search for the remaining pages.
Search base was expanded by more than a billion pages, mostly through foreign Internet.
Automatically fix typos in queries, we have managed to assess and estimate it has been mixed: nizkochastotniki uplyli from the hands of webmasters in manyaschuyu far, vilyaya tails.
Now Yandex can go on together with cuts and understands translit.
The next version of the search will be called «finding», in continuation of the tradition started to give names in honor of Russian cities. Well, that is not «Big Pupsy», or worse, Innah that near Magadan. Chukotka.
Follow the news on vebmaster.ya.ru.
Blogobzor: some time ago, appeared on the blog section robovideo. It has become possible thanks to this script video catalog of the distribution of SEO and SMO, for which many thanks to author and newsletter. I recommend subscribing.
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Google is considered to be the visual search
Subject image search has already been raised in these pages, when the company Photodate, Picollator, developers who have a blog, and Idee Piximilar. Now to come heavyweights.
Google is in the person of Yushi Jing and Shumeet Baluja the conference WWW2008, held from 21-25 April 2008 in Beijing has demonstrated its development PageRank for Product Image Search (link to PDF, 3,4 Mb), capable of analyzing images not only by name, as previously, but also on quality, relevance and most importantly - the content.
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