Matt Cutts: the secrets of attracting traffic to Google
The site USA TODAY published a recent interview with the developers of Google and well-known blogger Matt Cutts, on a blog that a search robot, in fact, signed. Interviews calculated absolute beginners and addressed sooner the owners of small businesses, only interested in advertising opportunities web.
It published an interview with automatic translation:
Do you have a website and you can not understand why he does not appear on the top search rankings Google. You go to Google.com to find some guidance but get lost in trying to find answers.
Clearly, the visibility in the Google search ranking can be a mystery. To help resolve a riddle, USA TODAY talked about Google with Matt Cutts, a developer and an active blogger, who described five easy tips on how to "optimize" your site so that Google has been able to find it.
More and more companies turn to Web, to find customers: $ 5.8 billion spent on advertising only in the first quarter, at 18.2% compared with the entire previous year, according to Interactive Advertising Bureau. The percentage of Google in the Internet search continues to grow (61.8% in May, to assess service ComScore Media Metrix).
If you are not "optimized" your site, do it this way:
1. Highlight your search terms on the page.
"Think about that people are going to introduce to try to find you," said Cutts. He tells of meeting hiropraktikov from San Diego who complained that their site could not be found on Google. The words "San Diego chiropractor" never met on their site. "You have to make sure that keywords are on the page," said Cutts. If you're doctor in San Diego, an architect in Des Moines or advertising agency in Portland, let people see it immediately, at the top of the page.
2. Fill in your "tags".
When creating websites, you can not forget the two main tags: title and description. Even if you do not know the code, which is used to create pages, programs such as Adobe Dreamweaver, allow you to fill in their native language directly (rather than "<title> Dr. Shants </ title>"). Tags are crucial, said Cutts, because that is displayed in search results most often is the content tag title and description.
There is a third tag, keywords, which adds keywords or search terms, but, as said Cutts, Google does not attach great weight to this tag in the results rankings.
3. Learn from other sites back links to your site.
Google argues that takes into account more than 100 pieces of data to determine the ranking of your site. Among these units links - one izvazhnyh factors. Links - there are references, especially if they comply with their keywords tag title and description of your site.
In 2 words: Google ranzhiruet sites based on popularity. If authoritative sites link to you, you must have high-quality site, so you're at the top of the list. If you can not get backlinks with the rating of sites, such as USATODAY.com or The New York Times, try to get them from their friends. But what if they do not have a site? They probably do. Read more.
4. Create a blog and post it often.
Cutts said that blogging - an excellent way to get links and start communicating with clients and friends. This will cost you only time: Google Blogger, WordPress and others offer free blogging tools. In the blog, you can put a link to your site and to offer links to others. It is also a good way to start to build content, said Cutts.
5. Sign up at google.com / webmaster.
You'll find free istrumenty to help improve the issuance of your site. You can download the e-card site, which Google will show the number of pages on your site. Having once, you will be registered in Google, where you can monitor the statistics of natural traffic to your site - including the display of backward links to your site and how frequently search robots Google "crawl" your site for updates.
Google's Local Business center (google.com / local / add) is the ideal place for business owners to submit your site to appear in the local issuance, with the attached map. Literate consumers who use Google to search, know that the first 10 did not advertising often results from Google Maps, so if you have a business and you do not have any data on it in the Local Business Center Google, you lose potential customers.
Not pereuserdstvuyte.
When keywords for homepage known, said Cutts, some zealous Web publishers will use those terms again and again. This is called "keyword stuffing." ( "Keyword stuffing."). This can lead to the disposal site from the index.
"If you use keywords two or three times, Google finds it is a very good idea -" Well, on this page that is consistent with those keywords, "he said." Just think about two or three phrases for which you want to stay , And check that the occurrence of these phrases were natural. "
For newcomers to blogging, Cutts recalled that post (the publication of new material) - this is not always easy. He proposes to look for new ideas on social news sites such as Digg and StumbleUpon, to see what people say about your particular topic.
In addition, Cutts said, while adding new material, he falls into the general category. "If I plumber from Iowa, I can write about the funny and absurd incidents occurring in my work, or, for example, describe the five most common ways to repair the toilet," he said. "Such content can get more and more popular, and this is a great way to get links." People will publish your audio on social media networks. And with the incoming links, you raise in the rating of Google.
Finally, Cutts said that there is a great misconception about how to obtain a rating from Google, that he wanted to clarify: In order to be up to the top ranking in Google, you should not advertise it.
"One is not related to another," he said.
In Yandex say so.
Pointsman:
Website search engine due to the closure of search algorithms will always be akin to magic. It is no coincidence that became a symbol of SEO shaman's drum. And if the SEO does not help, remains to the magical academy. When fortune-telling, privoroty love, magic, privorot, clairvoyance will be for you mother nature may be, the promotion of sites lose their former relevance? By the way, a very beautiful site, I recommend to watch.
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