Webmaster tools: optimization program and auditing sites
I've been wanting to write about the tools to save time in the struggle and cooperation with the search engines of all classes and colors, and then there's a reason arrived in time : the competition on this topic. Well, no tools required - as without hands, but with the tools - almost hands-free, in any case, time can be saved properly. Then they meet a bilingual pun. So, Webmaster Tools:
Online services site statistics
The site, whatever you say - it is mass media. The mass of this information depends on the attendance, but even from 1000 visitors a day have to license the media. So, of course, if you have a site for people (SOM), rather than for reference exchanges or PPC, is a question the means by which visitors come to your media, you will always hold. And if your site has unique, relevant and quality content (roughly in that order), it can and should be respected by the search engines and as a consequence, the search engine traffic with them. Optimization for search queries, as we know, costs less than advertising in those same search engines and has a much more long-playing character.
And to clarify what search terms bring people to your SDL, the mechanisms used for site statistics. The most convenient system of statistics in . Install it on your site statistics script, you have access to detailed information on the number of visits, time on site, profiles of users (trends, loyalty, browsers countries and languages), sources of traffic until the page, enter keywords from search engines and many things as it is quite possible to write a book and that clearly does not fit in the narrow confines of this post.
In second place on the statistics Which has already become the standard default for the Russian sector of the Internet.
Next, several useful services:
Checking site position on search: . Searches on Google and AltaVista to 1000-th position on Yandex and Rambler - to 500-th. I avail myself of frequently.
Service evaluation of a site's visibility in the dynamics: . Registered there as well as service of the creators of Site-Auditor, which I use most often. While at the free rate. Pluses - tracking the positions of the dynamics imposed by keyword.
Checking affiliation site: . It is not always working correctly, for example, believes that the site affiliated with rusana.ru
Checking the speed of loading pages with recommendations on options for optimization - . Checks that your site can be optimized, and that we should obratt special attention. Analyzes html, java-scripts, graphics, Css.
Checking the uniqueness of the text of the site and analysis of the text on the water content (abundance of stop-words), nausea, and withdrawal of key words -
Check website for availability in the supplemental index of Google (Supplemental Index) could . (After the last Apa service has become blunt, I hope temporarily).
Your Ad, PR Site
If you have a site for people, especially some useful (or just cool) site service in the style of web2.0, some parameters such as TIC and PR should not have special meaning, since the traffic to such sites is to a greater extent with tabs on the advice of friends, and links through this site receives a natural and in sufficient quantity.
And if not? Or, if the development of the site needs money, and the investor in no hurry to find?
It remains to sell links in And then the value of PR (Pagerank, figure authoritativeness of the site for search engine Google), and TIC - Topical index citation, index of credibility of the site in search engine Yandex, will be important. The past few days to update first PR (25.07), and then the TIC (29.07) caused Forum SE. Increase PR with zero to 4-5 with a host of new sites, while the old, earning his long hard five sites remained under its own, makes one think of a certain devaluation of PR and inadequate to predict surge in prices on the link to . However, to earn PR4-5 is easier than to move to five additional edinichku, so everything seems logical, but the view of removing some filters, Google looks at the background of very plausible.
Performance of PR and TIC influence primarily on the price links from a page in , So if we're talking about sites for For us important indicator not only of the main page, but all internal. Check the PR of all pages can (But it's long and awkward), but you can use a very simple application Google PageRank Checker, which can be downloaded from . Very comfortable and very fast. Introducing homepage URL, and the program automatically selects the internal and smartly defines the PR of each page found. Results are automatically stored in html-file with the name "web address, date proverki.html", which is very useful for tracking history.
Now the choice of wording: freeware from CleverStat. With it, you can also check the PR of internal pages. To this end the URL will need to first extract, which, incidentally, is done in a couple of clicks, while the depth ekstraktirovaniya URL and page-exclusion can be set manually. This convenient and inconvenient at the same time. On the one hand, will have to spend a couple of minutes to set-up, with another - the results will be precise and voluminous. In the previous program exceptions list is not configurable, because of what the program does not see the page tags and categories, which often have a good PR. Next, a list of URL stored in the main window and press the big button. Results pages are stored in a file csv, you can open MS Excel. Convenient.
If you are interested in checking the mass particles pr site or a list of sites, for these purposes there is a free program TICPR. You can download it . Besides her, there are still some interesting pieces.
Audit Site
To audit a site I like most is probably using a program . To date, this version 1.6
In proximate analysis, that is, determining the TIC, PR, number of pages in the index of major search engines, the number of backlinks, the presence in directories, statistics counters (already quite a lot, right?) Site-auditor is able to select search terms, based on data Wordstat Yandex and Rambler. The latest version of an opportunity to consider a regional issue and add your own variables in the query a search engine. By request of the program chosen will determine the visibility of the site in the four search engines, websites, tell competitors and relevant request page. If the site in a bit, but you are the reports manually, then all that is necessary. When he was head of the regional web-studio I'm using this program for a couple of minutes was potential customers audit their sites with suggestions for improvement.
But if the site becomes a lot, and each of them is working, then there can not do without specialized software systems. I mean the program , Which is updated to version 3.2 on July 30. The strength of the program is to assess the progress of the budget on the basis of statistics . How much money will need to purchase options to output your query is now possible to say exactly.
Each of these programs and services worth at least a separate post, as well as the maximum learning and everyday use. But since the topic record - just review your favorite service for the site, I'm on this and stop.
And what programs you use?
The guard: I found a good site banking subjects with the interesting name Bankirsha.com. What liked: in addition, that information a lot, she is also well structured. Site pleasant to use. Professional lightweight design with vebdvanolnymi elements makes it easy to find what you're looking for, whether articles, notes, or news on a topic of interest - everything is always before his eyes. Any question asked on the site, find a seasoned professional author's response. I recommend: bankirsha.com: Interest on loans
August 1, 2008 at 11:57
Thanks useful post)
August 4, 2008 at 14:14
Good article, took a great deal on a note, especially about the PR-site. Respect the author!
August 11, 2008 at 15:11
something that has learned, but still knew a lot of this post
August 11, 2008 at 15:14
Emmm? As promotion, Elia?