Tools Webmaster: optimization program and audit sites
I have long wanted to write about the tools to save time in cooperation with the struggle and search engines of all classes and colors, and here and arrived in time cause : competition for the appropriate topic. Well, no tools required - as without hands, but with the tools - nearly hands-free, at least you can save time well. This here is a bilingual pun. So, webmaster tools:
Online services site statistics
The site, whatever you say - it is a mass medium. The mass of this information depends on attendance, but even from 1,000 visitors a day have a license is required media. So, of course, if you have a website for people (SOM), but not for reference exchanges or PPC, then the question of ways in which visitors come to your media, you will always hold. And if your site has a unique, relevant and quality content (roughly in that order), it can and should be respected by the search engines and as a consequence, the search engine traffic from them. Optimization for queries, as we know, costs less than advertising in those same search engines and has a much more long lasting in nature.
And to clarify what searches bring people to your SOM, the mechanisms used for site statistics. The most convenient system for statistics . By installing a script on your site statistics, you get access to detailed information on the number of visits, length of stay on the site, user profiles (trends, loyalty, browsers, countries and languages), traffic sources until the page, enter keywords to search engines and many things as it is possible to write a book, and that clearly does not fit into the narrow scope of this post.
In second place on the statistics , Which has already become the standard default for the Russian sector of the Internet.
Further, a number of useful services:
Checking the position of the site to search: . Is looking for on Google and AltaVista to 1000-th position in Yandex and Rambler - to 500-th. I use often.
Service evaluation of site visibility in the dynamics: . Registered there, so as a service to the creators of Site-Auditor, which I use most often. While the free rate. Pros - track position in the dynamics of the entered keywords.
Check affiliation site: . Does not always work correctly, for example, believes that the site affiliated with rusana.ru
Checking speed of loading pages with recommendations on options for optimization - . Checks that your site can be optimized, and that we should obratt attention. Analyzes html, java-scripts, graphics, Css.
Check the uniqueness of the site and the text analysis of the text on the conductivity (abundance of stop-words), nausea, and withdrawal of key words -
Check the site for the presence in the supplemental index of Google (Supplemental Index) can be . (After the last service was blunt Apa, hopefully temporarily).
Checking TIC, PR Site
If you have a website for people, especially some useful (or cool) site service in the style of web2.0, then the parameters such as TIC and PR should not matter much, since the traffic to these sites is to a greater extent with Bookmark and on the advice of friends, and links through this site gets a natural and in sufficient quantity.
And if not? Or, if the development of the site needs money, and the investor is in no hurry to find?
It remains to sell links And then the value of PR (Pagerank, authority score for a site search engine Google), and TIC - thematic index of quotations, the rate the credibility of the site in search engine Yandex, will be important. The last update on the first day PR (25.07), and then the TIC (7.29) caused Forum SE. Increase PR with zero to 4-5 at the number of new sites, while the old, earning her a long hard five sites were left with their own, makes us think about a certain devaluation of the PR and inadequate to predict a surge in prices on the links . However, to earn a PR4-5 is easier than to move forward with a further five yedinichku, so that everything seems to be logical, but the view of the withdrawal of some filters, Google looks at the background of this very plausible.
Performance PR and TIC influence primarily on the price links from a page in the , So if we're talking about sites for , Are important for us not only indicators of the home page, but all internal. Check the PR of all pages can be (But it's long and awkward), but you can use a very simple application Google PageRank Checker, which can be downloaded from . Very convenient and very fast. Enter the URL of the home page, and the program automatically selects the internal and smartly defines the PR of each page found. Results are automatically saved in a html-file with the name "address site-date proverki.html", which is very useful for tracing the history.
Now the choice of wording: freeware by CleverStat. With it, you can also check the PR of internal pages. To do this, the URL will need to first extract, which, however, done a couple of clicks, and the depth of ekstraktirovaniya URL and the page-exclusion can be set manually. This comfortable and uncomfortable at the same time. On the one hand, it is necessary to spend a few minutes to setup, on the other - the results are more accurate and bigger. In the previous program, the list of exceptions can not be adjusted because of what the program does not see the page tags and categories, which often have a good PR. Next, list of URL stored in the main application window and pressed the big button. Results of the study pages are saved in a file csv, you can open MS Excel. Convenient.
If interested in mass inspection particles pr site or list of sites, for these purposes there is a free program TICPR. You can download it . Besides her, there are still some interesting pieces.
Site audit
To audit the site, I, like most, probably using a program . Today it is version 1.6
In addition to proximate analysis, ie determination of TIC, PR, number of pages in the index of major search engines, the number of backlinks, the availability of catalogs, statistics counters (already a lot, right?) Site-Auditor is able to pick up queries based on data from Yandex Wordstat and Rambler. The latest version of an opportunity to consider a regional issue and add your own variables in the query search engine. By request the program chosen will determine the visibility of the site in four search engines, websites and competitors will tell and relevant request page. If the site in a bit, and you make a report manually, then nothing more is necessary. In his tenure as head of the regional web studio I'm using this program for a couple of minutes was prospective clients audit their sites with suggestions for improvement.
But if the site becomes a lot, and each of them is working, then there can not do without specialized software systems. I mean the program , Which is updated to version 3.2 on July 30. The strength of the program is to assess the progress of the budget on the basis of statistics . How much money will need to purchase options to output your request you can now say for sure.
Each of these programs and services at least deserves a separate post, as well as the maximum learning and everyday use. But since the topic of writing - just review your favorite service to work with the site, I'm on it and stop.
And what programs do you use?
Cop: I found a good site banking topics with an interesting name Bankirsha.com. What we liked: In addition to the fact that a lot of information, it is also well structured. Site a pleasure to use. Professional lightweight design with vebdvanolnymi elements makes it easy to find what you're looking for, whether it be articles, notes and news on the topic of interest - everything is always before his eyes. Any question asked on the site, find professional highly trained response to the author. I recommend: bankirsha.com: I wonder about credits
August 1st, 2008 at 11:57
Thanks useful post)
August 4th, 2008 at 14:14
Good article, took a lot for the record, especially about the PR-site. Respect to author!
August 11th, 2008 at 15:11
learned something, but still knew a lot of them this post
August 11th, 2008 at 15:14
Ummm? As a promotion, Elly?