Webmaster Tools: program optimization and auditing sites
Long wanted to write about the tools to save time in the struggle and cooperation with the search robots of all classes and colors, and is also an occasion podospel: competition on the relevant topic. Well, without tools - without hands, but with the tools - a nearly hands-free, in any case, you can save decently. This now a bilingual pun. So, webmaster tools:
Online services statistics
The site, which may say - this is the media. Mass of the information depends on the attendance, but even starting with the 1000 visitors a day are already required to license the media. Therefore, unless, of course, you have a site for people (NLL), and not for reference exchanges or PPC, then the question, how are visitors to your media, you will always hold. And if your site has a unique, popular and high-quality content (in that order), it can and should expect to be respected by search engines and as a consequence, the search traffic with them. Optimization for search queries as you know, it is worth less than the advertising in the same search engine and has a much more long one.
And to clarify what search terms bring people to your NLL, the mechanisms used by statistics. The most convenient system of statistics in . By the script to your site statistics, you get access to detailed information on the number of visits, time on site, profiles of users (trends, customer loyalty, browsers and languages), the sources of traffic to the page, keyword entry to search engines and a lot of this, as it is possible to write a book, and that clearly does not fit in the narrow framework of the post.
In second place from the statistics , Which has already become the default standard for the Russian Internet sector.
Further, several useful services:
Checking the position of the site to the search query: . Search on Google and AltaVista until 1000, and the position of Yandex and Rambler - to 500-th. I take frequent.
Service evaluation of visibility in the dynamics of the site: . Registered there as well as a service to the creators of Site-Auditor, which I use most often. While on a free tariff. Plus - track the positions of the dynamics of the introduction klyuchevikam.
Check affiliations site: . It is not always works correctly, for example, believes that the site affiliated with rusana.ru
Check the speed of loading pages on the site with the issuance of recommendations on options for optimization -- . Check that your site can be optimized, and we have obratt special attention. Analyzes html, java-scripts, graphics, Css.
Check the text of the uniqueness of the site and analysis of the text on the water (the abundance of stop-words), nausea and the withdrawal of key words --
Check website for availability in the supplemental index of Google (Supplemental Index) could be . (After the last Apa service became rebate, and I hope that time).
Check TIC, PR Site
If you have a site for people, especially some useful (or just funny) site-service-style web2.0, such parameters as the TRC and PR should not have special significance, as well as traffic to these sites are for the most severe bookmarks and on the advice of friends, and links through this site receives a natural and in sufficient quantities.
And if not? Or, if the development of the site needed money and the investor in no hurry to find?
It remains to sell the reference in And then the value of PR (Pagerank, is the credibility of the site for search engine Google), and TIC - Topical index citation, the credibility of the site in search engine Yandex, will be important. The last update to the first days of PR (25.07), and then the TIC (29.07) led Forum SE. Increased PR from zero to 4-5 with many new sites, while the old earning his long hard five sites remained under their own raises questions about the devaluation of a PR and inadequate to predict a surge in prices on links to . However, to earn PR4-5 is easier than moving to another five edinichku, so that all seem to be logical, but the view of the withdrawal of some filters, Google looks at the background of a very plausible.
Performance PR and TIC affect primarily the cost of links from a page in the So if we talk about sites , Is important for us to do not only the main page, but all internal. Check the PR of all pages on your site, you can (but it is a long and uncomfortable), but you can use a very simple Google PageRank Checker, which can be downloaded from . Very convenient, very fast program. Enter URL of the page, and the program will automatically selects the internal and quickly determine the PR of each page found. Results are automatically saved in html-file called "site-date proverki.html", which is very useful for tracing the history.
Now, our choice: a free program from CleverStat. Through it, you can also check the PR of internal pages. To do this, their URL will have to first draw, which, incidentally, made a couple of clicks, while the depth ekstraktirovaniya-page URL and exceptions can be set manually. This is convenient and inconvenient at the same time. On the one hand, will have to spend a couple of minutes to adjust, on the other - the results are more accurate and voluminous. In the previous list of exceptions could not adjust, because of what the program does not see the page tags and categories, which often have a good PR. Next, a list of URL is saved in the main window and pressed a big button. The research results pages are saved in a file csv, which you can open MS Excel. Convenient.
If you are interested in checking the mass TIC pr site or a list of sites, for these purposes, there is a free program TICPR. You can download it . Besides it, there are still some interesting knick-knacks.
Audit Site
To audit the site, I, like most, perhaps, use . To date, this is version 1.6
In addition to rapid analysis, that is the definition of TIC, PR, the number of pages in the index of major search engines, the number of backlinks, the presence in the directories, statistics counters (already a lot, right?) Site auditor is able to match search queries based on data Wordstat Yandex and Rambler. The latest version appears to take into account a regional issue and add your own variables in the query a search engine. At the request of the program chosen will determine the appearance of the site in four search engine sites prompt competitors and relevant request page. If the sites in a little bit, and records you are manually, then more, and do not need. In his tenure as head of a regional web studio, I am using this program for a couple of minutes of potential customers to audit their sites with suggestions for improvement.
But if the site becomes a lot, and each of them work, then it can not do without specialized software. I mean the program , Which was updated to version 3.2 on 30 July. A strength of the program is to evaluate the budget based on the promotion of . How much need the money for the purchase of reference for the withdrawal of your request is now possible to say exactly.
Each of these programs and services at least deserves a separate post, but as every study and everyday use. But since the topic record - just a review of popular services to the site, I am here and will.
And what program you use? 
Posting: I found a good site banking issues Bankirsha.com with an interesting name. With liked: in addition, that much information, it is well structured. Site pleasant to use. Professional lightweight design with elements vebdvanolnymi makes it easy to find what are looking for, whether article, note or news on the topic of interest - are always before my eyes. Any question posed on the site, find professinalny the author's response. I recommend: bankirsha.com: Interesting Credits
Before that came progress! Subscribe to the RSS!
Similar records
Like the post? Vyskazhis or subscribe to RSS, порадуй robot!
Comments
Leave a comment
Rules comment