Webmaster tools: optimization program and auditing sites
It has long wanted to write about the tools to save time in the struggle and cooperation with the search engine spiders of all classes and colors, and then there's opportunity could come: a competition on the topic. Well, without tools - as without hands, but with the tools - almost hands-free, at least you can save a decent time. This here is bilingual pun. So, webmaster tools:
Online services site statistics
Site, whatever you say - this mass media. The mass of this information depends on the attendance, but even from 1000 visitors per day already requires a license media. So, of course, if you have a site for people (SOM), rather than for reference exchanges or PPC, is a question the means by which visitors come to your media, you will always hold. And if your site has unique, relevant and quality content (roughly in that order), it can and should be respected by the search engines and as a consequence, the search engine traffic with them. Optimization for search queries, as we know, costs less than advertising in those same search engines and has a much more long-playing character.
And to clarify what search terms bring people to your SDL, the mechanisms used for site statistics. The most convenient system of statistics in . By installing a script on your site statistics, you get access to information about the number of visits, time on site, profiles of users (trends, loyalty, browsers, countries and languages), sources of traffic down to the page, enter keywords from search engines and many things as it is possible to write a book and that clearly does not fit into the narrow confines of this post.
In second place on the statistics Which has already become the standard default for the Russian sector of the Internet.
Then several useful services:
Checking the position of the site for the search query: . It searches on Google and AltaVista to 1000-th position in Yandex and Rambler - to 500-th. I use frequently.
Service assessment site visibility in the dynamics: . Registered there as well as a service of the creators of Site-Auditor, which I use most often. While at the free rate. Pluses - tracking the positions of the dynamics imposed on the column.
Checking affiliation site: . Do not always work correctly, for example, believes that the site affiliation rusana.ru
Checking the speed of loading pages with issuing recommendations on options for optimization -- . Check that your site can be optimized, and what should obratt special attention. Analyzes html, java-scripts, graphics, Css.
Checking the uniqueness of the text of the site and analyzed for water content (the abundance of stop-words), nausea, and withdrawal of key words --
Check website for availability in the supplemental index of Google (Supplemental Index) could . (After the last Apa service has become blunt, I hope temporarily).
Check TIC, PR Map
If you have a site for people, especially some useful (or just cool) site in the style of service web2.0, some parameters such as the TIC and PR should be of particular importance, since the traffic on these sites is in large degree with bookmarks and on the advice of friends, and links through this site receives a natural and in sufficient quantity.
And if not? Or, if the development of the site needs money, and the investor is not in a hurry to find?
It remains to sell links in , And then the value of PR (Pagerank, figure authoritativeness of the site for the search engine Google), and TIC - Topical index citation, figure authoritativeness of the site in search engine Yandex, will be important. The past few days on the first update of PR (25.07), and then the TIC (29.07) caused Forum SE. Increasing PR of zero to 4-5 with a host of new sites, while the old, earning his long hard five sites remained under their raises questions about a certain devaluation of the PR and inadequate to predict a surge in prices on links in . However, to earn PR4-5 is easier than the move from five additional edinichku, so everything seems logical, but the view of removing some filters, Google looks at the background of very plausible.
Performance PR and TIC influence primarily on the price of links from a page in So if we're talking about sites For us important indicator not only of the home page, but all internal. Check the PR of all pages can (but it's long and uncomfortable), but you can use a very simple application Google PageRank Checker, which can be downloaded from . Very convenient and very fast. Introducing homepage URL, and the program automatically chooses the internal and energetic PR defines each page found. Results are automatically saved in html-file with the name "address of a site-date proverki.html", which is very useful for tracking history.
Now the choice of wording: a free program from CleverStat. With it you can also check the PR of internal pages. To this end the URL will need to first extract, which, incidentally, is a couple of clicks, while the depth ekstraktirovaniya URL and page-exclusion can be set manually. This is convenient and inconvenient at the same time. On the one hand, will have to spend a couple of minutes to setup, on the other - the results are precise and voluminous. In the previous program exceptions list may not be adjusted, because of what the program does not see the page tags and categories, which often have good PR. Then a list of URL stored in the main program window and pressed a large button. The results pages are saved in a file csv, which can open MS Excel. Convenient.
If you are interested in checking the massive particles pr site or a list of sites, for these purposes there is a free program TICPR. You can download it . Besides her, there are still some interesting gizmos.
Website audit
To audit the site, I, like most, probably using the program . To date, this is version 1.6
In proximate analysis, that is, determining TIC, PR, number of pages in the index of major search engines, the number of backlinks, the presence in directories, statistics counters (already a lot, right?) Site-auditor is able to select search terms, based on data Wordstat Yandex and Rambler. In the latest version you can take into account regional issue and add your own variables in the query a search engine. By request of the program chosen will determine your exposure in the four search engines, sites will prompt competitors and relevant results page. If the site in a while and you pull up the records by hand, then more, and do not. When she was head of the regional web-studio I am using this program for a couple of minutes was potential customers audit their sites with suggestions for improvement.
But if the site becomes a lot, and each of them is working, then there can not do without specialized software systems. I mean the program Which is updated to version 3.2 on July 30. The strength of the program is to assess the progress of the budget on the basis of statistics . How much money will need to purchase options for the output of your query, it is possible to say exactly.
Each of these programs and services worth at least a separate post, as well as the maximum learning and everyday use. But since the theme entries - just review your favorite service for the site, I'm on this and stop.
And what programs you use?
Guard: I found a good site banking subjects with the interesting name Bankirsha.com. What liked: in addition, that a lot of information, it is also well structured. Site pleasure to use. Professional lightweight design with vebdvanolnymi elements makes it easy to find what you are looking for, whether articles, notes, or news on a topic of interest - everything is always before his eyes. Any question asked on the site, find a professional highly trained response to the author. I recommend: bankirsha.com: Interest on loans
August 1, 2008 at 11:57
Thanks useful post)
August 4, 2008 at 14:14
Good article, took a lot of note, especially about the PR-site. Respect the author!
August 11, 2008 at 15:11
something that has learned, but still knew a lot of this post
August 11, 2008 at 15:14
Emmm? As promotion, Elly?