I am sad and easily: on the emotional context.
Article written for a contest about «Happy» and «heartbreaking» ways to pay for contextual advertising.
Sponsors of the competition: Begunizator content Paintball Club Revolt repair laptops.
While robots, and so Pace search robots, completely deprived of emotions and especially the sense of humor, this post will be focused on emotions. A more precise - the emotional perception of this, and, generally speaking, most neemotsionalnogo and dry thing as contextual advertising. Although ... Now my search receptors vyudili information that very often it is contextual advertising is a source of a wide range of emotions in people, it perceive, in which irritation - keyword, the most notable against the backdrop of all the clouds of emotion.
Other emotions, the same advertising gives the owner of an advertising site on which it is shown, and certainly not a third - from the advertiser, who pays for all this bacchanalia and closely monitors, in which direction it uplyvayut denezhki, and whether he had anything something in return.
For starters, perhaps with the dull way.
If it is heartbreaking, you should go to the foundations: the definition of that is contextual advertising. In his last year's newsletter on market research contextual advertising Analytical Unit of the Department of Marketing company Yandex sobschaet us:
Contextual online advertising - advertising, the content of which corresponds to the subject of the page on which it is located. Customer contextual advertising itself defines a set of keywords and advertisement posted on the pages of search engines - in relation to relevant search queries (search advertising), or on the pages of case sites - in relation to their subject matter (thematic advertising).
But as boring? I assure you, all bore the double disappears as soon as sadishsya to place an advertiser, because as soon found a pile of details, such as:
- Your ad is shown frequently, but few clicks (low CTR, or the ratio of impressions to clicks).
- Advertising Deal type shown clicks arts are poor, but visitors are in no hurry to buy \ signed \ book, etc.
- And finally, the advertising budget sklikivaetsya terribly quickly without making any apparent benefit.
Seriously poskuchnev of this story, many advertisers zarekayutsya in the future to deal with contextual advertising, and it is possible that not so vain, because the job market content relamy, (I should say, frantically growing market of contextual advertising, 150-200% in year), there is something srodstvennoe art.
No, of course, there are algorithms by which you will not lose, but to win big - you need something more - want the emotions and feelings: the sixth sense, a sense of the market, the sense of audience, knowledge of the psychology of that task force, which aims ad , Talent and a lot of all that makes the difference between amateurs and professionals, as well as robots and human beings.
This difference may be (but should not) come in the long and the weight of boring and monotonous work with the context and real customers. The work, busy teaching from its mistakes with all the consequences.
So the missing and dull the way the advertising agency, decided to Plotter cutting suddenly take up contextual advertising.
And at least missing the path of the advertiser, naoschup Choose from a variety of the availability of one that works. Not advised advertisers to take advertisements for themselves, as if to choose among the agencies - the only one who has successfully promoted a similar profile companies (that is, your competitors:)
Amazingly all that, despite all these difficulties, managed to earn both by the Agency and owners of advertising sites. Salvation - in the big money companies, many of whose presence on the Internet - a question of prestige, as well as accompanying the presence of monthly advertising budget. Well, in othodchivosti medium-sized customers.
But even among this monotonous also placeholders boredom is very beautiful moments when you see, for example, how requests are advertised widely known brands:
Well, as it did not click, even out of curiosity! But whether the advertiser benefits from such curiosity?
Thus, we imperceptibly shifted to the second part of the article:
Fun way to pay for context
Of the many (but not all) sites, which visited a search robot, a significant portion, if and earns on contextual advertising, it makes fun.
Take, for example, a well-known service gickr.com. Service provides a user the ability to assemble an animated gif of any downloaded images.
Service is simple, so all the useful part of the screen occupies the site Advertisement. She is on top of navigation, of course, the same font, but also highlighted. It is the right of the main interface window service, it is beneath it and - most importantly - it is directly in the window! It calls not to click on an ad, which, of course, is diametrically protivopodlozhnomu effect.
Fun? - You bet! In fact, the entire content site - this is advertising.
Therefore, do site services, and you will be happy. About agony with original content can be put aside and concentrate on the main - perestanovke ad units to ensure best value:)
By the way, they say that the site earns $ 400 a day. Fun?
So in addition to the topic - a bonus: 18 AdSence-optimized themes for WordPress.
I particularly enjoyed this:
Just do not place immediately, wait for at least a thousand unique people will go to your blog every day. And then - Make fun!
Pointsman:
Advertising - production company Maximus: pos, manufacture labels, interior print and outdoor advertising. As well as advertising in the Moscow subway.
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