Blogs are dead? According to whom?
Translation is not lost for the year, the relevance of Article Hugh Macleod " "
The last three years have been, to put it mildly, interesting for bloggers.
2005 was the year of the beginning of an era of blogs. For many of my friends the key moment came when the now legendary article Businessweek, , Got on the cover. Suddenly, we no longer see themselves as ordinary people, увлеченными their hobbies and unemployed consultants writing their posts in pizhamah, trying to prove what we umnohitrye in the cold, indifferent world. Suddenly, what we did, has become important. Suddenly Big media ally, not an obstacle in our path to personal glory.
2006 was a year of "Web 2.0". All of a sudden we found that such sites as MySpace, Digg and YouTube have become more and more attention. For the first time in life you can say the word, "User-Generated Content", without risk to cause laughter of all the girls in the district.
2007 was marked by social networks. "Since the attack, Facebook suddenly those whom you know, has come to seem far more interesting to journalists than what you know. This is all about the network, People. Everything about the "Social Graph", People. We are no longer worrying about what we have to say we are worrying about is, who controls our data. We are not talking about people whom we know and admire, we are talking about desperate start and how many billions Microsoft is going to pay for them.
Of course, you know all this crap.
If you have something to say, the blog offers a cheap, easily customizable global environment for self-expression. This is as true now as it was true three years ago, no matter to what may come in Silicon Valley.
Do you have time and talent to do so, that is "the ability and the will, it is quite another matter. In addition to the other people want to read it, you need a little control. But in both cases this is true for all other media.
So, whether now known sells Mark Zuckerberg Facebook at $ 15 billion or $ 5 billion [or, I assume, much less], the fact remains: we all have our own lives and our own accounts that require payment. And it means to interact in the adult world trade in one way or another. All must be paid.
And it is much easier to do if you are good at building their own personal brand, regardless of the name of your work.
I prefer . It's easy and flexible. He is not tied to one geographic region, that I always found financially precarious.
Business, of course, a little slower here in England. It does not matter. I will be in Redmond, Washington ... New York? Of course. Houston? If they pay me enough.
So that's why I have a blog, I think. I like the control. I'm writing something that I publish this blog, it becomes readable and we hope that good things happen as a result somewhere in our little blue planet. Unlike a book or a movie or a TV commercial, there is no expectation that someone else will give it the green light. Here, the only light - green.
Of course, I hear, as you say: "But the scale is so small." I do not know about it. At last count, [and it was a couple of years ago] page was downloaded a quarter of a million times. And God knows how many copies was printed and distributed. Most books are lucky if they are available in three thousand copies. Of course, many people watch movies, but only for a week or two. Then they leave the cinema and lonely stand in the DVD rack. And they are expensive and require years of its production. They have a lot, and I mean a lot of downtime. While the blog is constantly working, constantly growing. I like that.
My view is: if you're one of those who consider the refusal of the blog in exchange for Facebook, Twitter, YouTube and MySpace, or independently of them believed that blogs are dead, keep in mind you otkazyvetes of something unique and remarkable. I would say so.
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Social media: how to start-2
(Cont. Home: Social media: how do you start?)
Step Three: Audience
If you have a starting place to express himself (his blog), and a few outposts where you can communicate in a less structured manner and in a more real-time, that I would have done - it would find an audience.
For all three examples that we have begun to consider in the last article (Personal Branding, PR companies and the profit target) core - this is the construction of the followers (followers) and the interaction between the platform and your blog platforms outposts, so we'll cover it all as one group rather than as separate goals.
My best advice on creating a community and privlecheniyaauditorii - is to be useful. Write a blog post that others can use (as this one, for example). The more you can help others, the more they will return.
Avoid secondary posts in the style of "I, too," as the latest news in your vertical. Most likely, somebody else does it better, and your "me-too" just shows that you do not create original content. Try to do something original, and not just otmazku "I read this article on the topic of" if you are not going to detail ostanovlivatsya on the ideas of the article and / or transform them to your specific audience.
If you have been blogging company can be, these navedut you some ideas. If you manage your personal blog, the will help you get started.
A more important role in the growing community has played a commentary. Accessing the other's blogs and start to take part. Use services like BackType.com (English only.) Or search on the comments Yandex, to see what other people say and where they commented. What will be your voice louder in the overall information space, which you do business, the better.
Important note: You can think of kommentirovanii in two places. First, when you kommentiruete his colleagues, this will lead to improved relations with your peers. But if you're going to build a business, begin to learn to comment on blogs clients, your client vertical.
Fourth step: an experiment
If something does not work, try something else. If you do not use the analysis and statistical packages to learn more about your web visitors, you lose them. If you do not learn to use social media as a connecting element of your business, but simply using them as another isolated case, you have no good reason to start (for the business, at least).
Experiment. Try new things. I try something new every day. This may be a blog post. This may be a strategy on how I can get more people to do X instead of Y. This could be something so simple as a treatment for other people new ways. But the experiment. If you just sit idle, repeating the same things that you did in the beginning, you do not prodvinetes.
At the time of writing this post, I presented a different idea: You learn when to do something, rather than when reading. So, after reading all this, do something.
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Social media: how do you start?
Short translation of an article by Chris Brogana " ".
That's what I'm going to do. I am going to build three different strategies of social media and provide a starting point to see what can be done using these strategies. Try to extrapolate them to your profession or your needs.
At the outset. Listen.
Vslushivanie - this base, the first step that is needed to understand the nature of social networks. This means that: go and read blogs, presented in social networks. Visit twitter.com and, more importantly, search.twitter.com and see what people say. Read the comments on blogs and see what records are the most comments. Use Blog Search Google (or Yandex), take a look at the most discussed topics.
And then start themselves.
The first platform: a blog
Pervoelementom social media network is a blog. Blog - This site is built with a lot of features that make it useful in terms of search, and simple in terms of content creation.
Do not worry about the features, although some blog platforms suitable for more complex things than just publishing content, a simple default blog - will be enough.
Now let's consider three possible scenarios.
Personal Branding: I would have bought their own domain name and posted it on the cheap quality hosting with good support.
PR Company: I would have used the off-brand domain with a strong way, like the Digital Nomads (Digital Nomads) for Dell. The meaning of this: not necessarily to do a blog product, "or" corporate voice "of the company, rather I would make the blog useful for people. Exceptions: indeed, large corporations with a lot of bloggers, as SUN, IBM, Cisco, etc.
Non-Blog: a blog with stories from life or photographs of the cases in which I ask permission support. Stories and images - strong factors probuzhdayuschie interest in nonprofit events.
Second step: Avanposty
In all cases, I would have built the outposts, which I will be able to accomplish much in different places and communicate with people wherever they are. Depending on your needs, I would use different tools. At least the first place to start:
- linkedin (Moikrug)
- facebook (Vkontakte)
How does it work for our three examples:
Personal Branding: use twitter to build relationships and share experiences. Use facebook (Vkontakte), to learn about groups and events of interest. Keep your profile on Moikrug active and current, fill it to the maximum. Objective: To save your name there, far ahead of when you may need anything from anyone.
Company: Use twitter, to show that you - the people. For example, Dell shape their accounts in tvittere like this: RichardATDell. Use the accounts in my circle Vkontakte or as individual accounts, but to find a similar group. You can participate in other people's groups. You can find friends with similar interests. Be human beings. This is the main rule.
Noncommercial: You can make an account in tvittere as your name, and with the name of reason - a non-profit event. In the social networks - to speak as individuals, but to form groups around your needs and invite these groups of people who can become your minded.
The behavior of each social network will be different. One note: do not use the same tools promote your status on all platforms. It is clear that this is an easier way, but it also means your lack of respect to specific audiences on the outposts.
In all cases, not to use the avatar to my company logo. Only the picture. Try to get a natural shot, without the excesses of (professional pictures or cut the group picture)
In all cases: a completed profile means that you not only a business person, but people. Do not be afraid to share their professional aspirations, and interests. Make sure that your status messages are not always said about your business, otherwise people will not stay with you.
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